Sports Drink Market Opportunities To Reach $10.7 Billion By 2025
The U.S. sports drink market is expected to witness significant growth and expand at a CAGR of 7.8% over the forecast period. The country is marked by the strong presence of some of the major brands such as Gatorade, PowerAde, and BodyArmor. It is estimated that about 60.0% of male and 40% of the female population in U.S. are usual consumers of sports drinks. This growing trend is further likely to boost the market growth over the forecast period.
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Growing athlete community and increasing number of sports persons in developing countries are some of the other factors driving the market. In addition, rising consumer inclination towards physical fitness and increased number of fitness centers and health clubs are expected to fuel the market growth. Manufacturers are focusing on expanding their product portfolio by innovating new flavors with added health benefits. They are targeting different age groups owing to popularity of sports drinks among teenagers and adults.
The isotonic product type held the largest market share in 2018. The segment is anticipated to reach USD 21.9 billion by 2025 and expand at a healthy CAGR over the forecast period. The hypertonic product type is likely to expand at the highest CAGR of 8.8% over the forecast period.
In 2018, North America held the largest market share of 30.5% in terms of revenue. The region continues to be the leading market owing to growing trend of athleticism and rising concerns over health. Changing consumer lifestyle resulting in a shift towards healthy dietary patterns is also expected to propel the market growth in North America.
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|Base year for estimation||2018|
|Actual estimates/Historical data||2015 – 2017|
|Forecast period||2019 – 2025|
|Market representation||Revenue in USD Billion and CAGR from 2019 to 2025|
|Regional scope||North America, Europe, Asia Pacific, Central and South America, and Middle East and Africa|
|Country scope||U.S., Germany, China, Brazil, and South Africa|
|Report coverage||Revenue forecast, company share, competitive landscape, and growth factors and trends|
|15% free customization scope (equivalent to 5 analyst working days)||If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization|