The global superfoods market size is expected to reach USD 205.2 billion by 2025 ascending at a CAGR of 5.9% over the forecast period according to a new report by Grand View Research, Inc. Growing consumer inclination toward a healthy lifestyle, rising consumption of healthy foods, and increased popularity of nutritious diets are factors expected to propel the demand for superfoods over the forecast period.
Superfoods are termed as foods rich in nutrients such as antioxidants, fibers, minerals, and fatty acids. These products have more nutritional value as compared to regular foods and there is increased preference for them among customers in order to sustain a healthy lifestyle & diet and prevent health disorders. They also help reduce the risk of diabetes & cardiovascular diseases, increase metabolic rate, and are beneficial for weight loss.
A significant factor contributing to the growth of the market for superfoods is the rising number of health-conscious people across the globe. Consumers are ever more concerned about the ingredients they use & consume and are skeptical regarding the safety of processed ingredients & synthetic food additives. Superfoods improve health and offer wellness. Through many scientific research activities, it has been proven that superfoods are nutrient-dense, have antioxidant effects, have the capacity to prevent several diseases, help detoxify the body, and are the best food source for consumers who wish to maintain their weight at a constant level.
On the basis of type, fruits is expected to emerge as the largest segment over the forecast period owing to the high concentration of a group of antioxidant plant compounds and anthocyanins. Fruits have gained much prominence across retail stores worldwide. Moreover, companies are targeting numerous departmental stores and supermarkets to upsurge the shelf space for such products and to gain consumer attention.
On the basis of application, the superfoods market has been segmented into bakery & confectionery, snacks, beverages, and others. Bakery & confectionery is expected to remain the largest segment over the forecast period on account of product introduction and innovation in the existing and forthcoming products. For instance, producers are coming up with gluten-free confectionery and bakery superfoods such as brownies, pancakes, and cookies, which is expected to further boost the segment growth over the forecast period.
Geographically, North America is expected to account for a significant share in the market for superfoods over the forecast period. There is a growth in adoption of superfood ingredients in restaurants and rise in consumer awareness regarding their health benefits. Moreover, frequent product launches are among the major factors driving the growth of this regional market for superfoods. Distribution agreements, product innovations, and strong marketing strategies are key methods adopted by companies to expand their competitive position and visibility in the market.
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Further key findings from the report suggest:
- Fruits segment is likely to be valued at USD 58.4 billion by 2025, progressing at a CAGR of 5.5% from 2019 to 2025
- Among applications, beverages segment is expected to progress at the highest CAGR of 6.5% over the forecast period
- The superfoods market is characterized by product accreditation, capacity expansion, capital growth, and substantial investment decisions to improve the market share of manufacturers
- Some of the prominent companies present in the market are Nature’s Superfoods LLP; Archer Daniels Midland; Del Monte Pacific Limited; Creative Nature Superfoods; Ocean Spray; Nutiva; The Green Labs LLC; Suncore Foods; Apax Partners; Bulk Superfoods; and Supernutrients.