The global hydration backpack market size is anticipated to reach USD 701.9 million by 2025 registering a CAGR of 12.4%, according to a new report by Grand View Research, Inc. Increasing number of hiking enthusiasts, especially in emerging economies, such as India, China, and Brazil, is expected to assist in market growth over the forecast period. Moreover, rising awareness about maintaining a healthy lifestyle has led to increased participation in various outdoor activities, such as cross country running and walking, thereby fueling the product demand.
Sports end user segment accounted for the largest market share in 2018. Various sports associations are spreading awareness about the importance of proper hydration and are advising athletes to use hydration packs, boosting the product adoption. However, the military segment is anticipated to expand at the fastest CAGR of 13.0% owing to the introduction of camouflage fabrics. Specialty store was the leading distribution channel segment in 2018 and will retain the position throughout the forecast years.
Major companies, such as Decathlon S.A. and Lululemon Athletica, Inc., are focusing on enhancing their geographic reach, which, in turn, is expected to drive the segment growth. For instance, Decathlon has around 40 stores in U.K. and plans to open a few more by the end of 2019. Online segment is anticipated to expand at the fastest CAGR of 13.1% over the forecast period. Extensive usage of smartphone and exposure to digital media, especially in developing countries like India and China, is expected to assist in product sales through online channels.
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Further key findings from the study suggest:
- North America was the dominant regional market for hydration backpack in 2018 and will expand further at a steady CAGR from 2019 to 2025. The market is driven by the increasing participation in outdoor activities
- Asia Pacific is projected to witness the fastest growth over the forecast period due to rising popularity of outdoor activities, such as trekking, cycling, and cross country running, in emerging countries
- Moreover, rising number of retail outlets as major companies are focusing on expanding their businesses in APAC due to potential growth opportunities is expected to impel market growth
- The global hydration packs market is highly competitive in nature. Some of the key companies are Vista Outdoor Operations LLC; Cascade Designs, Inc.;Samsonite IP Holdings S.A.R.L.; Osprey Packs, Inc.; Deuter Sport GmbH; HydraPak, LLC; Mazama Designs, LLC; Jack Wolfskin; and Columbia Sportswear Company