Toys & Games Market Growth & Trends

The global toys and games market size is expected to reach USD 139.2 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 4.6% over the forecast period. Rising number of online gaming tournaments across the globe is the key factor for the market growth over the forecast period. Over the past few years, increasing demand for in-licensing activities is booting the growth of market.

Growing demand for eco-friendly toys is also anticipated to increase the demand for the product in the upcoming years. Cardboard, organic cotton, and wood are the popular raw materials for the production of eco-friendly products. For instance, Green Toys are made from the recycled plastic milk bottles. The company has collaborated with Walmart, one of the largest retail chains of the world, for the distribution of the products.

Increasing participants of e-sports has also been a factor driving the market. For instance, in September 2018, Sony has launchedPlayStation Classic, an updated version of original Play station that comes with 20 preloaded games. This is expected to expand the consumer base of the market. Furthermore, innovative games such as PUBG and FIFA are gaining significant popularity among the adult players.

Asia Pacific is expected to witness expand at a CAGR of 5.1% from 2019 to 2025. Rapid expansion of ecommerce, along with increasing brand retail outlets, has been fueling the sales of the product in this region. North America held the largest market share in 2018, followed by Europe.

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Toys & Games Market Report

Toys & Games Market Report Highlights

• By product, video games are anticipated to ascend at a CAGR of 5.8% over the forecast period. The outdoor/sports segment was valued at USD 17.80 billion in 2018 and is projected to exhibit high growth in the next few years
• North America held significant share of global toys and games market in 2018 and accounted for 14.0% share of the global revenue
• Major players of the industry include Lego; Mattel Inc.; Namco Bandai; Hasbro; and Jakks Pacific
• Various manufacturers are concentrating on new product launches, capacity expansion, and technological innovation to estimate existing and future demand patterns from upcoming product segments.