Men’s Skincare Products Market Worth USD 18.92 billion by 2027

The global men’s skincare products market is expected to value at USD 18.92 billion by 2027, according to Grand View Research Inc., the rising popularity of men’s skincare solutions sourced from sustainable materials is a key factor driving the market. Prominent brands within the industry are increasingly focusing on green formulations in response to the growing demand for natural ingredients.

Increasing awareness among males regarding personal hygiene and grooming globally has been driving the demand for men’s skincare products over the years. At a macro level, factors such as rising disposable income among consumers and mushrooming growth of distribution channels are bolstering the demand for men’s skincare products worldwide.

The universal need for skincare is creating a healthy demand for men’s skincare products. The growing presence of men’s skincare products on social media and the adoption of influencer marketing has played a crucial in the branding of the products. Mainly, the millennials spend excessively on beauty care products. Apart, the availability of a variety of products on social media platforms is expected to enhance the market demand. The COVID-19 outbreak and the adoption of WFH policies are somewhat instrumental in shaping the market demand during the pandemic. This has created a sense of awareness in mean to look good and remain in shape. Hence, the buying of skincare products increased during the course of pandemic.

Men’s Skincare Products Market Report Suggest

• The shave care segment grabbed 32.7% share of the overall revenue in 2019
• In terms of distribution channel, supermarkets and hypermarkets held the largest share in 2019 and are expected to maintain its lead throughout the forecast period
• Product innovation is a key strategy deployed by majority of market players to stay abreast of the competition

Grand View Research has segmented the global men’s skincare products market on the basis of product, distribution channel, and region:

Men’s Skincare Products Outlook (Revenue, USD Million, 2016–2027)

• Shave Care
• Creams & Moisturizers
• Sunscreen
• Cleansers & Face Wash
• Others

Men’s Skincare Products Distribution Channel Outlook (Revenue, USD Million, 2016–2027)

• Supermarkets & Hypermarkets
• Convenience Stores
• Pharmacies
• E-commerce
• Others

Men’s Skincare Products Regional Outlook (Revenue, USD Million, 2016–2027)

• North America
• U.S.
• Europe
• Germany
• U.K.
• Asia Pacific
• China
• India
• Central & South America
• Brazil
• Middle East & Africa
• South Africa

List of Key Players in Men’s Skincare Products Market

• Procter and Gamble
• Unilever
• L’Oreal
• Johnson & Johnson Consumer Inc.
• Edgewell Personal Care
• Coty, Inc.
• Philips
• Energizer Holdings Inc.