The global zero waste shampoo market size is expected to reach USD 165.36 million by 2025, according to a new report by Grand View Research, Inc. It is projected to expand at a CAGR of 7.18% during the forecast period. Rising adoption of zero-waste lifestyle and consciousness regarding waste management is driving the product demand. Rising awareness regarding animal cruelty and adoption of reduce, recycle, and reuse ideology by manufacturers is anticipated to further drive the growth.
Zero waste shampoos are made of organic and natural ingredients. Most of these products are 100% biodegradable and vegan and packaged using recyclable and eco-friendly materials, making them less harmful to the skin as well as the environment. This makes zero waste shampoos plastic-free, sustainable, and safe for the oceans. Rising consumer awareness about the availability of these products along with eco-friendly initiatives by various organizations are projected to propel the global market growth.
The shampoo bar product segment held the largest share of the zero waste shampoo market. This product is made using natural ingredients that are gentle on skin and hair. It also lathers better as compared to the liquid shampoo and provides smoothness and conditioning to the hair. The plastic free packaging of these bars is also anticipated to drive the product demand. Rising product launches along with demand for vegan products in Asia Pacific has resulted in increased product sales.
The market has limited competition due to the presence of a large number of small manufacturers. Adoption of business strategies such as geographical expansion, product launches, and product innovations are anticipated to create growth opportunities for the market players. Some of the leading companies in this market are Lush Retail Limited; Ethique Beauty Ltd.; J.R. Liggett, Ltd.; Beauty and the Bees; Plaine Products, LLC; Oregon Soap Company; The Refill Shoppe, Inc.; Rocky Mountain Soap Company; and Biome Living Pty. Ltd. For instance, the zero waste shampoo and conditioner brand Ethique Beauty Ltd. was launched in U.K. in April 2019.
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Further key findings from the report suggest:
- In terms of revenue, shampoo bar segment is projected to ascend at a CAGR of 6.86% over the forecast period
- Offline distribution channel segment held the leading market share of over 79% in 2018
- North America led the global zero waste shampoo market in 2018 with a 44.11% revenue share